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Selling a House

What you need to know before selling your house

The Key to Selling Your House

Selling your home doesn’t have to be a daunting undertaking. We’ve outline the steps you need to take to sell your house – from preparing your home for viewings to advertising to potential buyers.

1. Price

Setting a price can be a challenge for an individual with no market experience to determine. Your house doesn’t have a fixed value. While you can sell it for whatever you want, that won’t guarantee a buyer is willing to pay that price. Real estate is heavily influenced by the economic principle of supply and demand. The value of your house depends on the current market condition. In addition, strategically pricing your house can spurn interest and competition. So there’s a lot of research and tactics to consider when setting the list price of your house to ultimately get you the final dollar amount that meets your goals and is realistic.

2. Prepare

The condition and presentation of your house can make a big impression to potential buyers. If you can’t move out beforehand, minimizing furniture and tidying up anything on display or out in the open is essential. Clutter can distract viewers from noticing the positive aspects of your house. If you can move out completely, a completely empty house can feel cold, unwelcoming and makes it difficult for people to picture living there. Having a professional designer lightly stage your home with minimal furnishings will help buyers imagine how the space can be used and create warmth and charm.

Making some small upgrades and repairs to your home, especially in the bathroom and kitchen, can go a long way toward increasing the sale price of your home, getting you a good return on investment. Even something as simple as a new coat of paint can transform a room.

Finally, a deep and thorough cleaning will ensure your home is seen in its best light.

Our team can advise you on where your time and money can be best spent. In addition, we work with reliable, high-quality vendors who we know will do the job right if you need to outsource the work.

Open house sign on lawn

3. Advertise

Whether you’re selling your house on your own or with the help of Team Lowe, you need to advertise to potential buyers.

Team Lowe will have your house professionally photographed, listed on the multiple listing service, and strategically advertised on a variety of online and offline channels.  Our innovative marketing strategy includes open houses, print marketing materials and leverages current digital technologies for online marketing. We have a lot of tools in our belt and will get buyers to your door!

4. Negotiate

When the offers start rolling in, it’s important to understand how to compare them. It’s often not as straightforward as who is willing to offer you the most money.  Another key factor is the risk an offer will fall through. It’s possible a lower offer price can actually be a stronger overall offer.

In the end, there’s no requirement that you accept what you’re offered. Knowing how aggressively to counter comes with experience, which is something Team Lowe has in spades.

Additional Resources

For more help with selling your house, check out these resources: